Ethics in Visual Communication

Each designer is responsible for discovering ethical ways to practice. Any design problem can be
solved in a great number of ways, and each solution has different economic and social benefits
and consequences.
The important manifesto “First Things First,” originally written in 1964 and updated in 2000, is the subject of an ongoing debate. The First Things First manifesto is a call for designers to use problem solving skills in pursuit of projects that would improve society.

Visual communication professionals are among the leading architects of mass communication and its artifacts, creating images that reflect, help delineate,and describe contemporary society.

The visual communication profession demands critical thinking, creative thinking, and creative
and technical skills. A broad liberal arts education(literature, anthropology, psychology, sociology,economics, music, philosophy, fine art, art history,design history, theater, and dance) would best equip a graphic designer to understand the context of design assignments and propose meaningful solutions, as well as to best understand the meaning of images.

Both theory and skills are necessary for practice; one must have the ability to solve visual communication problems, with a thorough knowledge of design principles, typography, visualization,composition, theories, and the ability to construct meaningful images and forms.

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