The nature and impact of visual communication in Graphic Design,
Formal elements : Line, Shape, Figure/Ground, Color, Color Nomenclature, Primary color, Technical considerations, Texture.
Principles of Design: Format, Balance, Visual Hierarchy, Emphasis, Rhythm, unity, Laws of perceptual organization
Typography: Classification of type,
designing with type,
Type as solution.
Composition: Type driven, image driven and visual – verbal synergy.
Three A’s – Action, arrangement, and articulation.
Creativity and the graphic design process,
problem solving: The Kipling questions.
Five phases of the graphic design process.
Visualizations, signs and symbols.
Types of images and image making.
Integrating type and visuals.
Graphic Applications –
Publication Design – Covers and interiors,