Introduction to New Media

WHAT IS NEW MEDIA?

New Media is a 21st Century general term used to define all that is related to the internet and the interplay between technology, images and sound.

Wikipedia says

“… a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content.

Another important promise of new media is the “democratization” of the creation, publishing, distribution and consumption of media content. What distinguishes new media from traditional media is the digitizing of content into bits. There is also a dynamic aspect of content production which can be done in real time, but these offerings lack standards and have yet to gain traction.

Wikipedia, an online encyclopedia, is an example, combining Internet accessible digital text, images and video with web-links, creative participation of contributors, interactive feedback of users and formation of a participant community of editors and donors for the benefit of non-community readers. Facebook is an example of the social media model, in which most users are also participants.

 

5 Types of New Media

New media is often characterized as highly interactive digital technology. New media is “very easily processed, stored, transformed, retrieved, hyper-linked and, perhaps most radical of all, easily searched for and accessed,” Robert Logan writes in his book Understanding New Media. Conceptually, new media can be viewed as a cultural process that reflects societal values and societal transformation. These and other considerations help define new media and explain its significance.   New media is changing the way people across the world are entertained and consume information. The following five types of new media illustrate the evolution of new media.

  1. Blogs

Blogs The U.S. dictionary publisher Merriam-Webster defines “blog,” as “a Web site that contains an online personal journal with reflections, comments and often hyperlinks.” Also known as “web logs,” or “weblogs,” blogs have proliferated to such an extent that they have their own world called a “blogosphere,” which can be considered a social network of people who post blogs.

Other blogs are more like essays commenting on news or issues with links to related articles or sources. MySpace, the most popular social networking site for college students, claims more than 150 million subscribers who post their profiles and messages in text, photos and/or video on the free site. Founded in 2003 by an Internet company called eUniverse, it was bought in 2005 by Fox Broadcasting owner Rupert Murdoch for $580 million and is considered one of the most popular Web sites.

YouTube is the leading free site featuring videos. A modest site started in 2005 for people to post personal videos, YouTube became so successful that a year later Google bought it for $1.65 billion. Even politicians running for office began to post videos on YouTube.

Podcast If you don’t want to write a blog, you can hear it or see it by producing it as a podcast. Once a combination term for broadcast and iPod, podcast is now a legitimate word. It has been added to the New Oxford American Dictionary, which defines it as “a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player.” Although the original definition was confined to audio fi les, definitions and uses of podcasts have expanded to include video. A video podcast is also called a “vidcast” or “vodcast,” but whatever you call it, this form of media is now a common alternative format on news sites as well as social networking sites. You don’t need an iPod, a portable digital media player by the Apple Inc., or an MP3 player, which also compresses audio fi les into digital form, to hear or view podcasts. You can click onto a podcast in your computer and listen to it with software for hearing audio or viewing video. You can also download a podcast to your computer and listen to it or view it with free software such as iTunes, Quicklime or Windows Media Player. If you want to receive regularly updated information from podcasts of blogs or news, you can subscribe to a Web site that contains an RSS reader, the program that compiles sites you select and automatically delivers them to your computer or portable digital device.

  1. Virtual Reality

Seemingly limitless applications for virtual reality exist. In virtual reality, users can cycle through the Himalayas, consider purchasing real estate that hasn’t been built yet, see a 360-degree film or train as a sniper.

Cycle through the Himalayas, Virtual reality spin Himalayas

  1. Social Media

Social media centres on creating, sharing and exchanging information, ideas and content in online networks and communities.

The average online user spends 1.72 hours per day on social platforms, a survey of 170,000 Internet users by Global Web Index found.

Social networks consume about 28 percent of all online activity. The future of social media is likely tied to other forms of new media.

For instance, Inc. magazine sees  technologies such as augmented and virtual reality, live video and the integration of photos and storytelling as part of social media’s short-term future.

MySpace

claims more than 150 million subscribers

Most popular

who post their profiles and messages in text, photos and/or video on the free site.

Founded in 2003 by an Internet company called eUniverse,

it was bought in 2005 by Fox Broadcasting owner Rupert Murdoch for $580 million and is considered one of the most popular Web sites.

You Tube

YouTube is the leading free site featuring videos. A modest site started in 2005 for people to post personal videos, YouTube became so successful that a year later Google bought it for $1.65 billion. Even politicians running for office began to post videos on YouTube.

 

Podcast

“a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player.”

Vidcast

Video podcast is also called as vidcast.

  1. Online Newspapers

Online newspapers blend multiple types of media and are easily accessed and searched. Users can also interact with some online newspapers via a comment feature.

Eg: the New Indian express, The Hindu

  1. Digital Games

Digital games are a part of everyday media culture and a unique type of new media

Digital games are also noteworthy for how they build interaction and community

Clash of clans , Farmville

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